About this Senior Designer

Katie Sedivec

In 2009 I left my hometown in Boston and moved 3,000 miles across the country to complete a year of AmeriCorps Service in San Diego. Since then, I have created a home and built a life in Southern California. The past seven years here have been a whirlwind of adventure and creativity, full of many life and work experiences.

When I first arrived here I quickly adapted to (and fell in love with) San Diego’s outdoor lifestyle, especially with my service at a local non-profit organization that connects local youth with outdoor experiences. I was able to combine all of my passions in one career; design, development, the outdoors and working with youth. After my tenure with this organization, I continued my work with outdoor-inspired design through an action sports apparel brand. I began to work as an E-commerce manager responsible for E-marketing design. However, my hard work and creative input led me to be quickly promoted to their Senior Product Designer and finally Domestic Development Manager. This was a job with many responsibilities and a lot of multitasking but always something new to challenge me creatively and help my design skills continue to grow.

After three years I was ready to leave this full-time position in order to pursue my own goals in design and brand development. Becoming a freelancer has allowed me to work with a wide variety of clients. Clients that range from individuals to small, start-up non-profits to large established corporations. I have enjoyed this diversity in my work as it allows me to not only work with all kinds of different people, but to it also keeps my design style fluid and changing based on different customers needs.

ABOUT THIS FISH

GOLDEN GROUPER

The name Golden Grouper Creative was born from a love and respect of nature’s magnificent designs. My husband and I are avid aquatic enthusiasts and love to partake in any and all activities that include water. Whether it be fishing, sailing, diving, or just camping on the beach, we spend most of our free time on or in the ocean. Throughout our lives we have been led to travel in pursuit of these beloved outdoor adventures. Living in San Diego we have at our doorstep one of the most exotic and remote travel destinations, the peninsula of Baja California. Baja California separates the tranquil Sea of Cortez from the mighty Pacific Ocean with over 2,500 miles of coastline and countless islands to explore.

The Sea of Cortez is considered to be one of the most biologically diverse bodies of water in the entire world. We have spent many hours gazing into the Sea’s depth while snorkeling its reefs and shoreline. I am constantly amazed by the intricacies of nature’s design in the exquisite coloration and patterns of Baja’s tropical reef fish. One fish in particular that stands out from all the rest, is the Golden Grouper.

The Golden Grouper is an extraordinary fish and a truly unique testament to the design capabilities of Mother Nature. Starting life as any other Leopard Grouper colored brown and tan with maroon spots they quickly undergo a life changing transformation. Less than one percent of all Leopard Groupers will change into a brilliant, pure golden color that it will retain for the remainder of its life and thus become a Golden Grouper. Much like these remarkable golden groupers, through successful design transformation my goal is to help my clients stand out from their competition and help them leave a memorable impression on their audience.