About Me

Katie Sedivec

Originally from the Boston area, I moved to San Diego shortly after college. I quickly fell in love with the west coast and thrived in San Diego’s outdoor culture especially after completing a one year Americorps service with an organization that connects local youth with positive outdoor experiences. After this role, I continued my work with outdoor-inspired design through an action sports apparel brand. Eventually, I began to branch out on my own and expand my scope in both marketing and creative development and direction. Since then, I have built a life and a career in Southern California.

As a freelancer, I have been able to work with a wide range of clients in a multitude of roles. For the last several years I have dedicated most of my professional time towards creative brand management and marketing strategy. More recently, I have been able to reconnect with my love for illustration. I believe that the diversity in my work experiences have kept my design style fluid, and this allows me to take on projects from a variety of clientele. If you think that I may be a good fit for an upcoming project, please contact me today.



The name Golden Grouper Creative was born from a love and respect of nature’s magnificent designs. My husband and I are avid aquatic enthusiasts, whether it be fishing, boating, diving, or just camping on the beach, we spend most of our free time on or in the ocean. This has led us to fall in love with the peninsula of Baja California. With the Sea of Cortez, the Pacific Ocean, and the 2,500 miles of coastline between them, there is a lot to explore.

We have spent countless hours on the Sea of Cortez, one of the most biologically diverse bodies of water in the entire world. I am constantly amazed by the intricacies in design and coloration of Baja’s tropical reef fish. One fish in particular that stands out for me, is the Golden Grouper.

The Golden Grouper is an extraordinary fish and a unique testament to the design capabilities of Mother Nature. Starting life as any other Leopard Grouper, colored brown and tan with maroon spots, they quickly undergo a life changing transformation. Less than one percent of all Leopard Groupers will change into a brilliant, pure golden color that it will retain for the remainder of its life and thus become a Golden Grouper. Much like these remarkable golden groupers, through successful design solutions, my goal is to help my clients transform their image and leave a memorable impression on their audience.